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Description for Aji: An IR#4 Business Philosophy
This book explains “Aji”, which Toby Hecht invented and has been teaching for more than 30 years, in a way businesspeople and entire business organizations can begin to use immediately to double their productivity, value and incomes to fulfill their financial, career and business intentions. In short, it enables businesspeople to compete successfully enough to “earn a living” or “become rich” using their computers and the internet. It helps them stop failing every day as they are now able to earn and save enough money to survive, adapt to life’s always changing circumstances and live a good life with their spouse while they are raising their family and for 25+ years of unemployment during their old age. “Aji” is a new business philosophy that only works with computers and the internet. It exploits the strategic and competitive capabilities of computers and the internet in a way that has enabled about 4,000 businesspeople to more than double their productivity and value so they can produce incomes between $400k-$4m. It is a completely new set of business ambitions, moods, language, distinctions, interpretations, intentions, commitments, practices and outcomes that could not exist, or be imagined, before computers and the internet were invented. From the book: IR#4 Strategic Knowledge is not another set of task-oriented “to-do’s”, nor is it obvious or common sense. There are no tips or techniques that save the day. It’s not a new process or procedure to follow. It is a completely different philosophical orientation or way of thinking, noticing, observing, assessing and acting in the marketplace to make money.
Books are everywhere. Libraries big and small and bookstores are splattered all over college campuses and larger cities. They are all filled with one of the most important things of all time—books. Those who read books appreciate the multiple places to find books. Those who aren’t fans of books, don’t understand what could make readers want to obsess over books. There is a reason for their obsession, though. You hear it all the time: read every day.Reading is important because it develops our thoughts, gives us endless knowledge and lessons to read while keeping our minds active. Reading books to help us learn and understand and makes us smarter, not to mention the knowledge, vocabulary and thinking skills we develop.In the world today where information are abundant, reading books is one of the best ways to be informed. Though reading might seem like simple fun, it can be helping your body and mind without you even realising what is happening. What makes reading so important? It can be for these reasons and not just knowledge.For those who don’t enjoy it, you might change your mind after hearing about the benefits. Can something so easy and fun be so helpful in your life? Of course, it can! Reading can be a great benefit to you in many different ways—such as sharpening your mind, imagination, and writing skills. With so many advantages, it should be an everyday occurrence to read at least a little something.Books can hold and keep all kinds of information, stories, thoughts and feelings unlike anything else in this world. Can words, paragraphs, and fictional worlds be all that great for you and your health? It definitely can, and it is a timeless form of entertainment and information
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