Read PDF Small Town Big Money: Entrepreneurship and Opportunity in Today's Small Town [PDF Ebook]
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Review 'A useful, laugh-out-loud guide to running a small-town business.' This book has two main goals: to help you find entrepreneurial success and to keep you entertained. I haven't found out about that first one yet, but I can check number two confidently off of my list. Written with a fun voice and a great personality, Small TownBig Money is something that aspiring business owners should really start paying attention to. Author Colby Williams shares practical advice on how to build a successful business through the lens of his time at Parengo Coffee. He writes with such clear prose and never loses hold of his fun, informal style. It's easy to trust him as an author, whether he's�offering business advice or cracking a joke about his quick-witted baristas' remarkable abilities to 'just can't even.'It's easy to get inspired by Williams. 'Good enough is not good enough,' he reminds us. And, 'This thing might have to be your life for a while.' With both the optimism and advice that the author shares, the book succeeds in proving its primary point: you can do this. Whatever you've got your entrepreneurial mind set on, you can do it if you put in the time, work, and heart. - Independent Book Review 'Small Town Big Money captures the essence of what it's like to start a business in a small town and grow it into a major enterprise. Colby Williams mixes from-the trenches advice with humorous commentary and real-world examples, making the book both informative and enjoyable to read.��His tips and insights will ring true to anyone who's ever started a business or been involved in their local business community whether they are located in the Midwest or the suburbs of New York City or other major cities.'- Janet Attard, Founder of BusinessKnowHow.com 'In addition to recommending Small Town Big Money: Entrepreneurship and Opportunity inToday's Small Town�by Colby Williams to entrepreneurs and people involved with attractingbusinesses to small towns, I highly recommend that instructors consider using this as readingmaterial for business entrepreneurship classes. The physical quality of the hardbound book isexceptional. It would also make a great gift for someone thinking about starting a business.'-�Paige Lovitt for Reader Views� 'Small Town Big Money: Entrepreneurship And Opportunity In Today's Small Town�is about operating a small business in a small town, and comes from an entrepreneur author who owns and runs a coffee company in such a town in Missouri.�Colby Williams doesn't deem his venture a 'small business', however. He identifies as an entrepreneur, and his focus and book embraces that effort.�Unlike too many books about small business, Williams pulls no punches in outlining the pros and cons of any given entrepreneurial effort:�'Getting started is hard. Longevity is hard. Being financially successful in business seems like a million years away, and it all feels that much more difficult when you live in a town in which a used espresso machine costs the same as a house just five blocks away.'�Another big difference between this book and more general approaches is that it considers specifics, from gaining funding from reluctant investors and what drives their perception of an entrepreneur's pitch and prior successes and (surprisingly) failures ('People who hit the bottom and climb to the top are a great investment, so don't be afraid to let your pitch audience know how you've struggled to get where you are today.') to the many differences of a startup venture created in a small environment.�In such a place, failure may actually be a starting point for future success:�'...in a small town, failure can be extra-intimidating. Everyone knows you and knows your family. We already discussed how quickly word travels here. Some of that is gossip. There's an element of�schadenfreude - a few people will love dishing about your failure. It makes them feel better about themselves. But the vast majority will watch what you do next. Maybe you lose everything, go bankrupt, sell the last piece for pennies - if you aren't afraid to show your face soon after, owning the points at which you went wrong, then a small town is a great place to receive love and support and to start again. As long as you haven't lied to or tricked anyone, and as long as you don't owe money to everyone in town, falling and bouncing back is something to respect. This frees you up to innovate, create, and take risks in your small town without fearing shame. Use that failure for fuel.'�By covering the basics of small town atmosphere and how its unique size and community translate to support systems unavailable in larger cities,�Colby Williams not only makes a big case for small town residents to achieve their dreams, but offers chapters that explicitly detail how to research, fund, manage, and grow a small venture.�By adding case history examples of success and failures and lessons to be learned from them,�Small Town Big Money�in effect crafts the kind of atmosphere it seeks to explore in its subject: a small book advocating big ideas and supporting big dreams.�The process of realizing these dreams is quite exact. Williams outlines the roots of achievement and identifies common pitfalls and cautions. Any would-be entrepreneur residing in a small town will find much invaluable information encouraging the effort in a book that outlines the basic principles and practices of successful business practices that hold an eye to 'building an empire that can last.'There's no better place for aspiring entrepreneurs to begin than with this accessible survey, which is both educational and compelling with its chatty tone and real-life, encouraging examples of risk-takers and achievers.'- D. Donovan, Senior Reviewer, Midwest Book Review'This book is funny, caring, genuine. Like a small town.�Colby Williams, author and co-founder of Parengo Coffee in Sikeston, Missouri, couldn't find a book that told people what to do as an entrepreneur before they had money or a location, so he wrote one himself. It's called�Small Town Big Money,�and it�is the first book you should read if you find yourself needing to scratch the entrepreneurial itch. Williams makes a strong case for locating your business in a small town and introduces you to smart, engaging, creative small-town folks along the way. Through his use of personal anecdotes poking fun at his own successes and failures as a small-town business owner, inclusion of essays from other voices in the throes of small-town entrepreneurship and incorporation of interactive portions of the book, Williams feels like a friend who really, really wants you to succeed -- the kind to whom you can ask any question (even an embarrassing one) and receive an honest answer. He's been there.'- Mia Pohlman, editor of�B Magazine Read more About the Author Williams founded Parengo Coffee in Sikeston, Missouri with his parents in 2013. He won a Delta Entrepreneurship Network Fellowship in 2015 through a Delta Regional Authority pitch competition. His writing explores topics such as innovation, gratitude, failure, second chances, hard work, and how to see things from a unique perspective. Williams grew up in Illinois, spent time in Southwest Missouri, and now calls Southeast Missouri home. He obsesses over pizza, enjoys playing chess, and recently began humiliating himself as a standup comedian. Find out more at smalltownbook.com. Read more
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