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Description for Growth Juice: How to Grow Your Sales

The Growth Juice Book was written to help companies of any size to realize continuous growth of sales and profits. This book draws together Dr. Weber's time-tested growth planning principles and tools flowing from 30 years of helping over 200 major firms to achieve more regular, continuous growth of sales and profits. The book is written in ultra-fast, lively fashion, with 70 short, focused chapters including integrated examples, cartoons, and diagrams to help the reader to more easily understand and immediately apply all concepts and frameworks presented.The book starts (Chs 1-20) with fundamental concepts, frameworks and practical planning materials that provide the critical base and perspectives needed by any firm desiring to get on a consistent growth path. The second section of the book (Chs 21-60) is based on the common sense notion that sales and profit growth are achieved one profitable sale at a time. These chapters present a hands-on view of Solution Selling® -- an ultra-effective selling system used for training more than a million sales professionals in large and small companies around the globe. Characters introduced along the way provide a lively, entertaining story-line.The final section of the book (Cs 62-70) shows how to convert one profitable sale at a time into steady overall sales and profit growth. The step by step Solution Selling process enables sales management to continuously monitor the progress of every ongoing selling effort of each salesperson. At any given time, therefore, the sales management team can accurately project overall company sales for the current operating period. Even more importantly, that careful monitoring of individual selling efforts also alerts sales management as to when to feed more leads and both when and how to intervene to help move individual sales efforts forward.Combining the planning perspectives of the first section of the book with the example-focused coverage of the Solution Selling® process presented in the latter sections yields a proven formula for achieving continuous sales and profit growth. 

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