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Review Thank you for brilliantly summarizing everything I've come to believe about communicating a cause.� Now I point clients to the Cause Manifesto as THE resource for success!! -- Laura Bessinger-Morse, Sharp 11'The take-away I have is to use the principles outlined in the 12 steps to create meaningful mission-based communications that effectively tell our story and form a case for support, even if other messaging that is disseminated from other arms of our organization are going in another direction.' Vice President, Wesleyan Senior LivingBrian Sooy writes in his book 'Raise Your Voice: A Cause Manifesto' that a non-profit organization must be passionate about their cause and clearly articulate their cause using both words and visual imagery. This clarity will inspire others to join their cause and take action. --Linda Freeman, author (Thrive; Inspired for Greater Things), and mission director)'Your book was extraordinary, challenging traditional and conventional strategic thinking.' -- Steve Fedyski, COO, PureFlix Studio Read more From the Back Cover Every day, meaningful causes are trying to rise above the noise and be heard. Is your nonprofit or philanthropy one of them? Raise Your Voice is an exploration of mission-driven design and the touch points that are meaningful to your audience. It explores a framework for understanding how your cause is represented by your organization's unique personality and distinctive voice.The resolutions of the Cause Manifesto are timeless principles that align how an organization communicates its values through its purpose, character, culture, and unique voice. These twelve strategic, inspirational, relational, and aspirational principles will transform your culture and empower you to communicate more powerfully and effectively.The principles of mission-driven design, and the resolutions of the Cause Manifesto, are a call to be courageous as you inspire your audience and connect them with your mission.This book is for anyone who supports and believes in a meaningful cause. It's full of insights for executive directors, communication officers, grant and program managers, development directors and fundraising professionals. Share it with your board members, grantees, and volunteers. Encourage the organizations that you support and believe in to apply the principles, and make them part of its culture. Read more About the Author Brian Sooy is the President of Aespire�, a design and marketing communications agency that works with mission-driven organizations in the nonprofit, social, and public sectors. A graduate of Lorain County Community College and Bowling Green State University, he has more than thirty years of experience in design and marketing communications. He formed Aespire to help meaningful causes create purpose-driven communications through mission-driven design.As a volunteer, he has served as a director of the Second Harvest Food Bank of North Central Ohio; he currently serves as a director of Sonlife North America.His writing and thought leadership has appeared in Advancing Philanthropy (a publication of the Association of Fundraising Professionals), Designer (a publication of the University and College Designers Association), GMNsight (a publication of Grant Managers Network), and Foundation Center Cleveland's Philanthropy Front and Center. His work has been profiled in publications such as Inside Business, HOW, and GDUSA magazine, and it has also been included in books such as The Information Design Handbook and The Designer's Guide to Business and Careers. He is a frequent speaker and consultant on positioning, marketing, and communications principles and practices, challenging nonprofit, philanthropy, and higher education professionals and leaders.He has also been a speaker for the National Council of Nonprofits, University and College Designers Association, Association of Fundraising Professionals, and Nonprofit Learning Lab, and for numerous colleges and universities. Read more
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