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Review 'Short, sweet and SLAMmed with valuable info, Jon Warner's book takes the lean startup methodology to a new level. Every aspirational and current startup founder will appreciate his easy to follow and step-by-step roadmap to both better validate product-market fit and significantly reduce the inherent risks in execution. If you want to increase your odds of success, read this book.'Chip Conley,� Entrepreneur and�Bestselling Author'The Startup Launch Assistance Map should be used by every would-be and actual entrepreneur!� It is a simple but powerful system to ensure that a startup is feasible and executable in the best way possible.'� David Norris, 8-time Entrepreneur, Chairman and CEO, Element3 Health, Denver, Colorado'This book provides a great framework and methodology that every new and early-stage entrepreneur should consider whether it is to validate a start-up idea (through deep customer discovery) develop thematic goals, create clarity and team alignment, build a highly targeted go-to-market plan with the best possible business model, or simply to hang as a chart on the wall to maintain focus.� Above all, the easy to follow 8-steps models offer concrete examples and an easy to follow case study throughout, making the book instantly practical.' Alex Bitoun, Co-founder, Livongo Health and CEO, Sagely, Honolulu, Hawaii Read more From the Back Cover Because many startup founders do not have much time to read extensively, thisbook has ben written to be as practical as possible. It offers a very simpleframework - the 8-step SLAM process in the first half of the book and the 8-stepGRAND process in the second half. These processes are designed to help ideatorsand entrepreneurs think about the viability of their startup in a highly structuredway - and to not miss out critical steps - and then, if this looks good, to put astrong execution plan together that will have enough momentum to have the bestpossible chance of succeeding.� Read more About the Author Jon Warner is a noted speaker at businesses, colleges and conferences across the world. He also runs a 'virtual' startup accelerator called Silver Moonshots and lectures on entrepreneurship at UCLA, UC Riverside and at the University of Redlands, both in California, where he is based. Jon is also a prolific author, having published 40 books concerning business, management, leadership, entrepreneurship and innovation. Read more
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