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Review FORMER STUDENTS TALK ABOUT THIS BOOK�'Without a doubt I would not have landed my current position with IBMWatson if I hadn't applied Professor Weber's systematic process as described inthis book. From identifying my preferences - to finding a sponsor - tointerviewing - to ultimately winning my targeted position, this process madeall the difference in the world to me in helping to sell myself. You are farmore likely succeed in capturing your target position if you use a systematic process,and the systematic approach presented in this book was the difference-maker forme.'Alexa WilsonWWRobotic�Engagement�Leader, IBM Watson GroupMORE FORMER STUDENTS TALK ABOUT THIS BOOK�'Dr. Weber's 6 step approach was a great help to me inexploring and ultimately determining my primary interests in the broad field ofmarketing, and then systematically pursuing a path that led me to the firststep in my career with Google. After assembling my resume and stories to tellabout my leadership and relevant experiences, I found a sponsor at Google, whoadvocated for me to interview. Dr. Weber's interview strategies and tips mademe feel confident going into�my interviews.�I can credit thisconfidence for successfully making it through the interviewing process andultimately receiving my offer! This 6 step system is a great formula foridentifying one's strengths and finding a way to make your first job a reality!'Katie MenznerAccount Manager, Google�'Using this process helped megreatly in landing my position with Clarion Market Research. I think the mostimportant and valuable component of the approach for me was learning how todevelop and use my specifically focused 'Leadership Stories.' I designed eachstory to highlight how my skills and experiences demonstrated my ability tocomplete the job requirements that were being sought. This enhanced myapplications, moving me on to the interview process. In the interviewsthemselves, my stories made me feel prepared and confident, and helped to makemy interviews enthusiastic, credible and less rehearsed - ultimately landing memy dream starting position in marketing research.'Karina RappaccioliAssistant Project Director, Clarion Market Research�'This process really works! I received an offer for mydream entry-level position a week after graduating, and I owe it all to thesesix steps. Finding an internal sponsor was crucial to developing a betterunderstanding of the company and role that I was applying for. This alsoallowed me to add an employee reference to my application, which helped myresume to stand out in the thousands that were received. I was able to navigatethe proceeding interviews with the help of my sponsor and the interviewstrategies provided in this book. I would highly recommend this process to allmarketing students hoping to enter the workforce after their undergraduatecareer!'Allison KerinsSales Representative, MillerCoors�'By using this systematicapproach, I had an actionable timeline for pursing the broad and seeminglyoverwhelming task of finding my first marketing position. The results-focusedframework presented in this book really helped me understand the key steps andstrategies in landing a dream job. At the start of my search, it was importantto learn about the various marketing job opportunities available to me. I thennarrowed my search to positions that matched my values, interests and careerdevelopment plan. After completing more research, I tailored my�resume,cover�letter and interview stories to these specific opportunities. Career�advisers,teachers�and mentors provided great feedback and support throughout theprocess. I worked to be as authentic as possible in the interview process,asked many questions tailored to the specific opportunity, and networked withindividuals in the organization. I highly�recommend utilizing thisframework to stay organized, enjoy the process, and find the best opportunityto launch your career.'�Anne Marie McGuireTarget Business Analyst�- Merchandising Read more From the Author 'Despite the seemingly endless stresses and decisions made during college, none are quite as daunting as making that first leap into a career. Especially with marketing, where there isn't a'track' or a 'Big 4' equivalent, finding a fulfilling,well-paying and interesting job can be a challenge. Fortunately for students interested in Marketing, Professor Weber's years of assisting students to land jobs are an invaluable resource. How to Land Your Dream Job in Marketing has distilled all of that knowledge into 6 steps to help aspiring marketers find and land that dream job.'�Kevin MoyerRecent graduate, now Solutions Engineering Consultant, Salesforce.com��A near half-centurycareer here at the University of Notre Dame has provided the opportunity towork with many thousands of undergraduate marketing students. Nothing is moresatisfying than to have the opportunity to help some of them land that firstjob, and to help many of them again later on, as they seek to transition that first position into a long and satisfying marketing career.�Through consultations with recruiters and former students, through testing recommendations of many professional career coaches, and through active trial and error with different techniques and approaches, we have developed a series of 6 steps - a systematic process--that many students have found useful in their search for that first,entry-level marketing job,�and�for advancing their careers in marketing over time.�Few students have actually used all 6 steps. That said, virtually all students who have sought help have found that the content of at least one of these steps has aided them significantly in the effort to find and capture that oft-times elusive first marketing position.��The book offers suggestions for young marketing professionals, as well. In recent years, a seemingly larger and larger proportion of those seeking career assistance are young folks who graduated one to three years ago. They are now looking for continuing counsel and advice to move their careers forward - frequently altering the original direction of their career paths. They too have found the overall process - or at least particular components of the process - to be very helpful.Go back�Save Read more From the Inside Flap FORMER STUDENTS TALK ABOUT THIS BOOK�'For me, three focal points of Professor Weber's process helped methe most in landing my dream job right out of college. These included sortingout my interests, documenting my experiences and then building and using mynetwork.�As you begin, you are asked and helped to search out an area ofmarketing that is of strongest personal interest to you. Next comes helpto�identify and then describe your relevant skills and experiences foryour targeted position, both on your resume and in person in your 'leadershipstories' (a particularly strong point of emphasis and relevance in the processdetailed in this book). Finally, having a strong endorsement from aknowledgeable and trusted person within the field - i.e., a 'sponsor' in thebook's terminology - will help you immensely in guiding you through theinterview maze to an attractive offer. This process works and I highlyrecommend it for anyone trying to launch a career in marketing!'Jennifer TeshimaMaster DataAdministrator,�Manitowoc Foodservice�'By carefully following theprocess described in this book, I landed my dream job straight out of college.The first steps�to identify and then find your dream target position(s)require considerable time and thought, but the guidelines provided help to easethat process. After that, using the step-by step networking and theinterviewing tips clearly outlined in the book gave me the confidence to relaxand be myself while pursuing a job. In fact, I even learned to enjoy 'networking,'a word and process that used to make me cringe.'�Meg VonderhaarDesigner, Big Tomorrow Design Corp., Austin, TX�'Being exposed to ProfessorWeber's systematic approach was a game changer in getting my career started.One of the most difficult aspects of my search was figuring out exactly what Iwanted to do. This approach helped me to do just this and also enabled me tostand out among my peers during the search and interview process. Getting thatfirst job coming right out of college with very little experience ischallenging for anyone. For me personally, using the process presented in thisbook enabled me to confidently and successfully tackle that challenge headon.'�Kyle RubbinaccioMarket Analyst at MorganStanley��'Following the six step approach presented in this book was a tremendoushelp in getting my career started. It made me think back to what attracted meto marketing in the first place and to what areas of marketing turned out to beof most personal interest. Having a systematic process stimulated me to tacklethe 'get a job' challenge head on. It gave me specific tips for pulling from mycourse learning and my internship to enhance my resume, my stories and myinterview skills. The book emphasizes and clarifies how the job search processgoes so much further than simply submitting one's resume online and hoping forthe best. The process helped me to get all my materials and backgroundtogether, and search for relevant potential opportunities. The key turningpoint for me was getting a sponsor who helped guide me, along with my resume,through the interviewing maze and up to the top of the resume stack. That wascrucial for me as it got me the opportunity to use the interview tips in thebook to tell my stories confidently and enthusiastically, which I am convincedeventually got me the job offer. Overall, I am a huge fan of the process, as mypersonal experience confirmed that following this approach can put anyone onthe path for successfully taking that first step in your career: getting thatfirst job!'Rachel NestorInventory Planning, Dick's Read more From the Back Cover 'The six-step approachdeveloped by Professor Weber and used by many of us at Notre Dame really forcedme to dig deep on multiple levels. First, I had to think about what I wouldenjoy doing and what I believed I was good at. Then, I had to find a match byanalyzing what specific available jobs attracted me and matched both my hardand soft skills. I needed to objectively sort out my skills to identify theright possible positions and carefully study the descriptions andresponsibilities of specific available jobs to try to find the best matchbetween my skills and the companies' needs. Then, prior to approaching anycompany, I had to reflect on my own previous experiences, no matter how big orsmall, and to craft them into engaging stories that highlight the skills mytarget employers were looking for. A simple 'Yes, I can do that' doesnot fly in the job market; I needed to be able to be able to say, 'Yes, Ihave done that'�and�follow upwith a compelling story to really make headway in the interviewroom.�Overall, learning and implementing the holistic approach presentedin this book is a challenging and powerful experience that can put anyone at astrategic advantage. This both helps and stimulates recruiters and othersinfluential in the hiring process to vault you, with your relevant experiences,to the top of the resume�stack.'Chris JacquesAccount Manager at Braintree(PayPal & Venmo)�'The six-step approachdeveloped by Professor Weber was critical for me in landing my dream job inmarketing. When I first�started applying for jobs, I submitted my resumeto anyone that would take it. They weren't necessarily the right jobs nor didthey have descriptions that met my skill set. After taking a step backand�focusing on these strategic six steps, I could walk into interviewsconfident in my ability to answer any question about my qualifications for thejob at hand because I had identified the positions that matched my qualifications.As part of giving me an overall job search plan, I think my biggest personal takeawaywas how it stimulated me to build my leadership stories to support what I feltwere and are my strongest qualifications. More and more employers are lookingfor much more than a statement that you have a certain skill and relatedbackground. They want relevant examples of how you have demonstrated thosespecific skills and that is where my stories really made the difference for me.Having these stories at the ready to supplement my resume set me apart from theapplicant pool and ultimately landed me the job I love today. 'Christine WuertzImplementation Manager, DigitalMarketing, Sims Partners�'I remember thinking, as asenior at Notre Dame, how overwhelmed I was with wanting to explore andconsider so many marketing job possibilities. I didn't want to make a baddecision or choose the wrong path to start my career. Looking back, therewouldn't have been a wrong choice. Every single job you have, even if it's not THEperfect job, is a learning experience that leads you to ultimately finding andlanding that dream role. As this book details, it's all about knowing yourselfand your strengths and then selling those on your resume, cover letter and,most importantly, through your networking and interviewing. Be confident, bedetermined, stay positive and you will land where you are meant to be!'�Kristen StoutenburghDigital Marketing, AmericanAirlines Read more About the Author ABOUT THE AUTHORSDr. John A. Weber�is an Emeritus Professor of Marketing, University of Notre Dame, where, for the past 48 years, he has been helping his students land their dream jobs in marketing. Over the years, with help from an array of recruiters and hiring managers, he has been developing and refining the systematic process presented in this book.�Kate E. Ferrara�is a recent graduate of Notre Dame's Mendoza College of Business. There, among many other professors, she studied under Professor Weber and both learned and used the very processes described in this book to help capture her dream job as a Marketing Analyst in the marketing effectiveness division of Nielsen Corporation. Read more

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