[read ebook] All about Them: Grow Your Business by Focusing on Others

[read ebook] All about Them: Grow Your Business by Focusing on Others (Download Ebook)

Description for All about Them: Grow Your Business by Focusing on Others

Review 'Buckle up.Bruce's book is a rollercoaster of riotous righteousness on branding,positioning, marketing, and the mighty madness of messaging.'--Randy Gage,author of Risky Is the New Safe and Mad Genius�'For sheercharm, there is nothing like a new book from Bruce Turkel. All About Them made me laugh out loud in the first chapter, but themagic is that you are learning from the get-go.'--ChrisCrowley, author of Younger Next Year�'Do you everwonder why some brands rocket to the top and why others are everlastinglypowerful and profitable?� Bruce's bookwill teach you how to finally master the branding game!'--Susan FordCollins, author of The Joy of Success�'If you canpicture the bizarre lovechild of Jerry Seinfeld and Maureen Dowd (although muchtaller) you have Bruce Turkel. His techniques will enable you to be kindlyconsidered and proactively sought.'--Alan Weiss,PhD, author of Million Dollar Consulting and Million Dollar Maverick�'Being anews anchor, I'm always looking for the simple truth. �Bruce Turkel reminded me of what Dale Carnegietaught over eighty years ago: You can accomplish more developing an interest inothers than trying to get others interested in you.'--MelissaFrancis, host, Fox Business' After The Bell and author, Diary of aStage Mother's Daughter�'A must readfor modern marketers who want to cut through the noise, forge deep connections,and create memorable experiences.'--TimSanders, author of Dealstorming and Love Is the Killer App��'A brilliantguide to becoming an icon. Bruce Turkel is the branding expert of brandingexperts.'--JeffreyMeshel, author of One Phone Call Awayand The Opportunity Magnet�'Bruce Turkel flipsconventional wisdom on its ear and proves with passion, flair, and relevantexamples that selflessness equals success...even in business.'--Jay Baer, president of Convince & Convertand author of Hug Your Haters Read more From the Inside Flap What discernabledifference can you harness to improve your career, increase your sales, andbuild your business?� For anyone lookingto boost their personal brands and see their fortunes flourish, All AboutThem answers those questions.�The best companies and most successful salespeople live by athree-word mantra--'all about them'--because when they relentlessly focus theirbrand on their customers instead of themselves, their businesses flourish.� Branding expert Bruce Turkel has helped create some of the world's most compelling brands,including Miami Tourism, Discovery Channel, and Bacardi, by putting this mantrainto effect.� In All AboutThem, he shows readers how to use this simple but extremely powerfultechnique in our technology-driven, hyper-connected culture.� Turkel explores the power of storytelling(and story-selling); brand authenticity and transparency; the differencebetween content and context; and more.�Owning andpromoting your very own All About Thempositioning gives you access to opportunities you never thought possible andmay never have discovered on your own.� Whenyour brand resonates with your intended publics, it fires people's imaginationsand encourages them to figure out ways to promote your brand and your businessbecause it's good for them too.� That'sthe pure power of this three-word mantra.All About Them cuts through the clutterand immediately tells your listeners that what you are saying is important tothem.� As Turkel reveals, All About Them gets right to the heartof what matters to consumers: their own self-interests. Read more About the Author In 1983, Bruce founded TURKEL Brands. Today, he's as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing and advertising expert on CNN, ABC, CBS and NPR. He's authored three books on advertising; his latest is Building Brand Value, and is busy writing his next two. He's also been featured in Fast Company, The New York Times, Communication Arts, Fortune, and AdWeek.www.bruceturkel.com Read more

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