Read PDF Financial Blogging: How to Write Powerful Posts That Attract Clients
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Review ...the book will be one of the best investments you'll make this year...It walks you through clear, manageable steps for financial blogging. Susan's got you covered-- from coming up with something to say, to figuring out how to say it well (and in compliance), to sticking to a schedule for posting and promoting your brilliance....Susan has strategies to suggest for all of us--right-brained and left-brained alike....If you've already got portions of your blogging process working well, ...you can...find good ideas on the topics you find more challenging.Source: Wendy J Cook Communications blogIn her new book, Financial Blogging: How to Write Powerful Posts That Attract Clients, Susan B. Weiner, CFA, teaches financial services professionals how to craft a blog that is effective and makes you shine.... The strength of this book is it caters to all types of learners.... I highly recommend picking up a copy of Financial Blogging today. It is a must-have resource for anyone in the financial services arena who wants to or already is marketing their services online.Source: kbk wealth connection blogSusan Weiner, famous among CFA societies for her effective-writing workshops, has produced a powerful reference guide that should become the single best source for assisting independent and fee-only advisers in their blogging activities.... Through exercises and outlines, reinforced with a workbook-style appendix, the reader quickly learns what it takes to accomplish excellent short-form communication. Source: Janet Mangano, CFA Institute Enterprising Investor blog'It's all been said.' 'Why would anyone want to listen to me?' 'I don't know anything competitors don't know.' Susan Weiner has excellent rejoinders to objections like those above in her book, Financial Blogging: How to Write Powerful Posts That Attract Clients.� Source: Marcia Yudkin, Marketing Minute (Nov. 20, 2013)'Susan's book is a terrific guide for financial advisors who have not done a lot of writing.... I got some ideas from it as well.... One great point she discusses is to learn how to see a post from the reader's perspective.' Source: Stephen Wershing, The Client Driven Practice blog (Dec. 12, 2013) Read more From the Author I wrote this book because I know how you feel when you stare at a blank page. I couldn't get anything right after I started as a staff reporter for a weekly mutual fund newsletter back in the mid-1990s. I struggled to generate story proposals that would win my editor's approval. Even when my ideas made the cut, they failed to push my readers' hot buttons. Plus, my editor had to make too many stylistic edits to my writing. It was so frustrating.Luckily, I had� the opportunity to improve my writing--and to learn how to teach you how to write more effectively. Read more From the Back Cover 'Writing blog posts is easier with the techniques in Financial Blogging: How to WritePowerful Posts That Attract Clients. The worksheets and resources are invaluable.'--Cathy Curtis, CFP, Curtis Financial Planning'As a financial professional, you may not know where to start when writingfor client communications or marketing. Susan Weiner's book shows you where.She also leads you through the entire process of how to write effectivelyand naturally for your business. I highly recommend her book to anyone interestedin using written communication in their business.'--Russ Thornton, Wealthcare for Women'I learned a tremendous amount from this great book about the writing process.Susan has inspired me to mind map a year's worth of blog posts!'--Eleanor Blayney, CFP, CFP Board Consumer Advocate Read more About the Author Susan B Weiner, CFA, teaches a highly regarded blogging class tailored to the needs of financial planners, wealth managers, investment managers, and the marketing and communications staff that supports them. She has spoken about writing across the U.S. and Canada for the CFA Institute. Author of the Investment Writing blog, Weiner writes and edits articles, white papers, investment commentary, and other communications for leading investment and wealth management firms. Read more
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