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Review 'Influence PEOPLE is a treasure trove of instructive and entertaining personal accounts, informative research results, and extraordinarily useful tips for becoming consistently more influential. It shouldn't be missed.' - Robert B. Cialdini, Ph.D., President, INFLUENCE AT WORK and author of Influence: Science and Practice and Pre-suasion: A Revolutionary New Way to Influence and Persuade'In Influence PEOPLE, Brian breaks persuasion down into manageable and easy to use chunks that anyone can learn and apply. He takes an idea that can be as complex as you'd like to make it and helps you learn in a fun, easy style.' - Dave Lakhani, author of Persuasion: The Art of Getting What You Want and Subliminal Persuasion'Brian Ahearn's new book has its roots in science but is highly readable and endlessly practical. Influence PEOPLE is packed with bite-size stories and nuggets of actionable advice. Anyone who wants to influence or persuade others should read this book.' - Roger Dooley, author of Friction and Brainfluence'Influence PEOPLE takes the science of influence out of the academic realm and makes it something you can easily use in the real world. Brian provides a ton of outstanding ideas that will help you enjoy more success at the office as well as peace and happiness at home. If you want to be more influential with everyone you meet, pick up your copy today!' - Mike Figliuolo, Managing Director of thoughtLEADERS and author of One Piece of Paper, Lead Inside the Box, and The Elegant Pitch'If your professional and personal success is dependent on getting others to say Yes to you--which it is by the way--then the obvious question is how? Brian Ahearn's Influence PEOPLE doesn't provide a single response, but rather a series of compelling answers. Importantly, they are all as practical and actionable as they are rooted in solid scientific evidence. 5 Stars!' - Steve Martin, New York Times bestselling co-author of Yes! and Messengers! Who We Listen To, Who We Don't and Why'Brian Ahearn is a wizard with application! Influence PEOPLE is a stunningly straightforward guide to applying the fundamental principles of persuasion to your work and life.' - Tim Houlihan, Chief Behavioral Strategist, BehaviorAlchemy, and Behavioral Grooves Co-Founder'Want to have and understand the data and true science of influencing people to achieve your business and personal goals? If so, get this book - Influence PEOPLE - and start understanding and applying a skill that will have a positive impact on your life.' - Joseph Mozden, Vice President, DeVryWORKS'Ahearn stands on the shoulders of Cialdini and takes you deeper into ethical persuasion. Want to help people without being manipulative? This is THE book to read!' - Randy L. Thurman, author of the bestselling book, More than a Millionaire; Your Path to Wealth, Happiness and a Purposeful Life'After reading Influence PEOPLE, I could see why so many others seek out Brian Ahearn for advice on how to effectively influence others. He has collected solid scientific examples, real world influence scenarios, and easy-to-apply strategies into one concise book. While a fast read, it's a book you will refer to when you need to strucutre your next persuasive communication.' - Dan Norris, CMCT, Director of Training, Holt Development Services, Inc. Read more From the Author My 'Why' with this book is simple; to help you enjoy more professional success and personal happiness. I believe one excellent way to make that happen is by ethically influencing people. When you get people at the office to say yes more often, success tends to follow. Likewise, at home, hearing yes with less friction leads to more peace and happiness. I hope what you learn leads to both in great measure!Sincerely,Brian Read more From the Inside Flap Professional Success and Personal Happiness��Much of your professional success and personal happiness depends on getting others to say Yes to you. Do you believe that? I've certainly found that to be the case in life. My business career started in the insurance industry immediately after college and I quickly learned my value to my employer was contingent on my ability to make good business decisions. But, no matter how good I thought my decisions were, I always had to convince someone else what I was proposing was the right course of action - a customer, my manager, the field associates I trained, someone in 'the home office' and more! Bottom line, I needed to persuade others my ideas would help grow the business profitably.�After marrying Jane and starting a family, I began to see persuasion was helpful on a personal level because I saw how it could lead to more peace and happiness in our home. Wouldn't it be nice to know how to communicate with your kids - especially teenagers - with less friction while dramatically increasing the odds of hearing Yes? Avoiding the pushback that so often comes with adolescence can make for a more peaceful, happy home.�If you agree getting to Yes will help your professional success and personal happiness, then this book is for you because you'll learn the mental shortcuts people use to make quick decisions. This is especially important in the information and marketing-overloaded society we find ourselves in. In this book you'll learn how people think and behave. More importantly, you'll find concrete examples to help you apply the psychology of persuasion - ethically - to everyday situations. By the end of this book my goal is to have you think: 'I see how I could use this at work and at home.'��Let's start by telling you what this information isn't - a magic wand. No one can guarantee everyone will do what you want all the time. Even behavior experts like Robert Cialdini and Dan Ariely can't make that claim. However, their work and the work of countless other social psychologists and behavioral economists clearly shows you can move significantly more people to do what you want if you apply the science of influence ethically and correctly.��One more disclaimer - I'm not a social psychologist nor behavioral economist although I was personally trained by Robert Cialdini, the most cited living social psychologist in the world today on the subject of influence and persuasion. While not an academic, I have something every bit as important: real world application. I'm proud Dr. Cialdini wrote this about me;��'When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately actionable and profitable.'�I shared a couple of disclaimers and now I'll make a claim - if you take the time to learn about the psychology of persuasion and diligently apply the scientifically proven principles you will be more successful in your career and you will enjoy more happiness in your personal life. I know this because science says more people will say Yes to you. Read more From the Back Cover Understanding the principles of influence allows you to leverage human psychology and increase your opportunity to hear that magic word everyone wants to hear when they make a request - Yes!�This book...Reveals the what and why behind people's actions-- and shows you how to create win-win situations.Teaches you how to persuade ethically and effectively in both your personal and business life.Changes the way you interact with people and the way they respond to you--for the better!Helps you create stronger teams, more cooperative home and work environments, and generate more revenue.Opens up your eyes to opportunities in front of you every day to ethically influence people.Gives you concrete examples to help you apply the psychology of persuasion--ethically--to everyday situations.�If you take the time to learn about the psychology of persuasion and apply these scientifically proven principles, you will enjoy more success in your career and your personal life. Read more About the Author 'You hit it out of the park! The last time I've seen such high marks was when we had Colin Powell as our keynote a few years ago!' - Jim Hackbarth, President & CEO, Assurex Global��Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. A dynamic international keynote speaker, trainer, coach and consultant, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer(R) designation. This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. - the most cited living social psychologist in the world on the science of ethical persuasion. Brian is one of only a handful of people certified to lead the Moment Maker Workshop, which is based on Robert Cialdini's New York Times bestselling book Pre-suasion.��Brian's passion is to help you achieve greater professional success and enjoy more personal happiness. He does this by teaching you how to ethically move others to action using the science of persuasion. Always looking to perfect his presentation skills, Brian regularly does improv comedy and some occasional acting. This enables him to have fast-paced, lively and engaging presentations.�When Brian isn't busy influencing he enjoys physical activity and travel. In his younger days he was a competitive powerlifter and bodybuilder. When he decided to put the weights down, he took up long-distance running, twice qualifying for and competing in the historic Boston Marathon. An avid martial artist, he is a 2nd degree black belt in Taekwondo. A Scotch lover, to celebrate their 30th anniversary he and his wife Jane spent three weeks in Scotland and Ireland. Brian and Jane have one daughter, Abigail, who is studying to be an American Sign Language (ASL) interpreter. Read more

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