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Review We're in a special moment in history that finds every major category under pressure of reinvention. One of those definition reinventions is Entrepreneurship, and Danny's personal view articulated within the pages of�The Worst Business Model in the World�is a unique, engaging, and fun look at change.�A definition of entrepreneurship that's more human, personal, and approachable.�- Charles Adler,�Kickstarter�co-founderIf you're a current or aspiring entrepreneur with a great idea in your head but no formal business training in your background, you should read this book. It's a fun and easy read with great tips in every chapter and worksheets that help you use them right away. Having no business background myself,�I wish it was around when I started Threadless!- Jake Nickell, Founder, CEO,�ThreadlessAs an entrepreneur (or entrepreneur wanna-be), have you felt crazy creative, like you can't quite fit in with the formally structured way things are done? Like you love what you do but your family's always on your case to stop acting so strangely? You might just be a UDOT! If you are--or if you live with one you love--Danny Schuman's new book will be an eye-opener, maybe even a life saver! If this sounds like you, The Worst Business Model in the World will show you very clearly that, despite what may seem to be the opposite, UCAN succeed like never before!- Ari Weinzweig, Co-owner and Founding Partner, Zingerman'sClearly Danny Schuman is not a born entrepreneur, and I mean that in a good way. He's a writer by trade and also an entrepreneur who started a successful business. So he learned a ton as he figured it out and the tips he provides are very creative, somewhat unorthodox, and highly actionable. It's�a must-read with great insights for any current or future entrepreneurs.- Gregg Latterman, Founder/CEO�Aware Records, Adjunct Professor,�Northwestern University Innovation and EntrepreneurshipWanna be an entrepreneur but the idea scares the crap outta you?�Please read this book. Danny breaks entrepreneurship down in such an entertaining and actionable way that I couldn't help but giggle my way through the book while scribbling notes. It's so loaded with helpful information that I'm recommending it to every single one of our 11,500 mom entrepreneurs in The Founding Moms Community. Go on, read it. You'll thank me later. (And possibly Danny, too.)-�Jill Salzman, Founder,�The Founding Moms, Author of Found It, co-host, Breaking Down Your Business podcast Read more From the Author If you're an entrepreneur or an aspiring entrepreneur whose sole purpose in life is amassing money, this book is not for you.If you're an entrepreneur or an aspiring entrepreneur craving the flexibility to be passionate, original, and unabashedly enthusiastic about what you do, set aside the time and space to look at life through the prism of What Could Be, and do work that excites you on a daily basis, while--importantly--still making enough money to not have to worry about money, The Worst Business Model in the World may be calling your name.If you wake up every day hoping to create something that could benefit you, the people you love, or even people you don't know and may never meet, while maintaining the ability to think strategically about your business so you can stay in business--I'm so glad this book found you. Please read on.Some entrepreneurs toil and sweat and stress so they can create the next Facebook, Instagram, or Snapchat and cash out. I don't begrudge them but I also don't share that philosophy. I don't want to be the next Mark Zuckerberg. I just want to be the first me.I want to be happy doing what I'm good at on a daily basis and still be financially secure. I'd like to live soulfully and also profitably. Fill my wallet and feed my heart. For the past 10 years, I've been able to do this because--or despite--I have what I think might be the worst business model in the world.So, I'm an entrepreneur, I suppose.But more than that, I'm a UDOT. And if you're still reading, you're probably a UDOT too.UDOT: Us Doing Our Thing. Pronounced 'Yu-daht.'UDOTs work for ourselves instead of working for the (Wo)Man. We do what we're good at and are passionate about. However, we're pretty unenthusiastic about--and sometimes incompetent at--the more technical aspects of doing what we love, things like business development, finance, administration, and legal responsibilities.We're programmers, musicians, lawyers, accountants, authors, designers, custom tailors, taco stand owners, dog walkers, psychiatrists, and multitudes of other professionals on our own who could use a little help with what doesn't come naturally: the part of having a business where we have to run a business.Sometimes we make grand plans and don't fulfill them. Other times we set a clear vision but make no plans, feeling our way and hoping we get there. Once in a while we have no plan and no vision, but we have passion and determination, so we put one brain cell in front of the other and trust that something good will come of it.It may be a terrible business model, but it's a wonderful existence.Being an entrepreneur is more planned and financially based; being a UDOT is more about being in the moment. If the plan doesn't unfold exactly as you hoped, that's part of the beauty. We're here to make our souls happy and our bank accounts full enough to� continue doing what we love. For an entrepreneur, straying too far from the curvature of� Profit and Loss is a problem. For a UDOT, taking the path that's right in front of you is a glorious opportunity.UDOTs embrace that freedom. We get bored easily. We crave new challenges that introduce us to different people and projects, because they create the potential for new and unexpected ideas. On the other hand, it often means more project-based work, which means more hustling and less security. It may not be such a good business model, but it enables us to come up with new ideas and solve new problems. That's exciting to us.We get to experience what one UDOT called 'the prosperity in there.' The good stuff inherent to being on our own. The flexibility to set our own schedules and spend more time with our kids. The ability to pursue our passions. Having Yes or No be our choice, based on what's best for the people and the project, not politics. Instead of making our way from meeting to meeting, we have the time to think freely and create the next great thing.We get to spend more time doing the things we love and less time doing the things we hate.In our UDOT world, where challenges are seldom the same from day to day, how can we build a model or a process to help us succeed? Whatever it is has to have the flexibility to adapt in an always-changing world. We each need to have the ability to create our own best version of a Worst Business Model. Read more About the Author Danny Schuman became an entrepreneur when he decided he wanted to spend more time creating things and less time in meetings. Despite knowing pretty much nothing about business, he started a marketing consultancy called Twist in 2009, in the middle of a tanking economy. Somehow, within three years, Twist earned over a million dollars in revenue and almost 10 years later, it isn�t just still in business, it�s thriving. Thus was born The Worst Business Model in the World. As Danny grew Twist and further developed The Worst Business Model concept, he plugged into local and national entrepreneurial communities to connect with other founders and study their business opportunities and challenges. He interviewed more than 100 entrepreneurs and began speaking, teaching, and workshopping at tech incubators like 1871 and the Hatchery, at colleges and universities, as well as at many co-working spaces and entrepreneurial associations. While he�s never had any intention of making more money than he could count, he�s had every intention of coaching and teaching entrepreneurs who crave the ability to turn their passions into a career. His book serves as a roadmap to help entrepreneurs stay stubbornly and blissfully independent so they can spend more time doing what they love and less time doing what they hate. Danny is a rabid baseball fan who�s been to 35 (past and present) major league ballparks and is especially proud of creating the Perfect Bite at the end of every meal. Michael Jordan called Danny Peanut-Butter-Jelly-Boy but that�s a story for another time. Read more
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