[R.E.A.D] Customer Service vs. Customer Experience: La gu�a del CEO (Spanish Edition)
(READ) Customer Service vs. Customer Experience: La gu�a del CEO (Spanish Edition) (Ebook Online)
Description for Customer Service vs. Customer Experience: La gu�a del CEO (Spanish Edition)
¿Por qué, aun cuando las empresas tienen toda la intención de ser una empresa de servicio y brindar experiencias a sus clientes, no lo logran? ¿Qué pasa cuando el empleado de una empresa tuvo un mal día personal y el Servicio a Clientes de dicha empresa está en manos de ese empleado?Además, ¿por qué, aun cuando los empleados toman cursos de Servicio a Clientes, siguen las empresas careciendo de este servicio?El hecho de que un empleado sea amable con los clientes no significa que la empresa está llevando una experiencia a sus clientes. Tener empleados o colaboradores que sean amables y que hablen bonito es una buena práctica; pero, por sí sola, no va a lograr brindar una experiencia a los clientes de su empresa. Año tras año, las empresas pierden tiempo y dinero al brindar un servicio a sus clientes que deja mucho que desear.Este libro es una guía profesional para que su equipo de trabajo se transforme en un equipo que brinde experiencias a sus clientes y no solamente servicio, sin importar si sus colaboradores se encuentran directamente laborando en el departamento de Atención a Clientes o en alguna otra área de su empresa.
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