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Description of The Content Code: Six essential strategies to ignite your content, your marketing, and your business
About the Author Mark W. Schaefer, the author of The Tao of Twitter (2011 with new editions in 2012 and 2014), Return On Influence (2012), Born to Blog (2013), Social Media Explained (2014), and The Content Code (2015), is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the most accalimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets. Read more
Books are everywhere. Libraries big and small and bookstores are splattered all over college campuses and larger cities. They are all filled with one of the most important things of all time—books. Those who read books appreciate the multiple places to find books. Those who aren’t fans of books, don’t understand what could make readers want to obsess over books. There is a reason for their obsession, though. You hear it all the time: read every day.Reading is important because it develops our thoughts, gives us endless knowledge and lessons to read while keeping our minds active. Reading books to help us learn and understand and makes us smarter, not to mention the knowledge, vocabulary and thinking skills we develop.In the world today where information are abundant, reading books is one of the best ways to be informed. Though reading might seem like simple fun, it can be helping your body and mind without you even realising what is happening. What makes reading so important? It can be for these reasons and not just knowledge.For those who don’t enjoy it, you might change your mind after hearing about the benefits. Can something so easy and fun be so helpful in your life? Of course, it can! Reading can be a great benefit to you in many different ways—such as sharpening your mind, imagination, and writing skills. With so many advantages, it should be an everyday occurrence to read at least a little something.Books can hold and keep all kinds of information, stories, thoughts and feelings unlike anything else in this world. Can words, paragraphs, and fictional worlds be all that great for you and your health? It definitely can, and it is a timeless form of entertainment and information
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