PDF READ FREE The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures
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Description for The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures
From the Back Cover It�s not pro?t over people that will make your business successful?it�s when you combine people and pro?ts that you become A HERO LEADERThere are leaders. Then there are HERO leaders?those who go beyond providing free coffee in the office or giving 10 percent of proceeds to charity. This book is for the leaders, entrepreneurs, and small business owners who understand what Henry Ford meant when he said, �a business that makes nothing but money is a poor business.� Hero leaders make money, but they also create a culture in which people are the priority. Hero leaders not only go the extra mile?they take their teams along for the ride.Veteran entrepreneur and former Kodak CMO Jeffrey Hayzlett knows ?rsthand what it takes to go from zero to hero in a world where every leader, business, and brand is held accountable by their customers and employees. In these pages, Hayzlett challenges leaders like you to examine their own values and behaviors as he shines a light on what happens to companies when their values no longer align with their mission. He shows you how to transform your organization and create a hero company by becoming a hero leader yourself.The call to hero leadership is a choice to be more than good, more than great, no matter the circumstances. Becoming a hero is a conscious choice leaders and companies make: to decide what you value and hold yourself accountable to live those values consistently and sustainably in everything you do. There is no better time than now to discover your own hero factor. And your origin story begins now. Read more About the Author Jeffrey W. Hayzlett is a global business celebrity and speaker, author, contributing editor and host of C-Suite with Jeffrey Hayzlett on C-Suite TV. He is the CEO of The Hayzlett Group, an international consulting company focused on leading change and developing high growth companies. He lives in Sioux Falls, SD. Find him at twitter.com/jeffreyhayzlett and facebook.com/Jeffrey.Hayzlett. Jim Eber is a veteran marketing writer and collaborator specializing in business and food. He has worked with many new and established authors on projects and served as the writer on the best-selling The Mirror Test: Is Your Business Really Breathing? He lives in Worcester, MA. Read more
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