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Review This book shares valuable lessons for entrepreneurs and those in the business world. It is an easy, quick, conversational read that keeps the tone honest for readers. I found myself genuinely engaged throughout. A lot of founders don't talk about failure and I think the honesty found among the founders in this book is commendable and will really help entrepreneurs.--Alexandra Wilkis Wilson, Co-Founder of Gilt and GLAMSQUADThis book is a must-read for entrepreneurs in their startup journey. Key startup lessons come to life through the honest and open stories of the author's own startup journey, both the good and the bad. Interviews with other founders in various stages of their companies help punctuate each theme in the book.--Sapna Shah, Principal, Red Giraffe AdvisorsStartups and Downs should be read by any serious entrepreneur in the startup world--and really anyone who is focused on excelling at work. As an entrepreneur, having the right mindset is more than half the battle. The combination of Mona's personal experience, sage advice, and real-world examples shifts your mindset to build the next big business.--Sutian Dong, Venture Partner at Female Founders FundStartups and Downs is a must read for anyone thinking about, running or recovering from a startup. You'll learn how to handle the challenges, and most importantly learn that everyone experiences challenges, no matter how #blessed their companies look from the outside.--Sarah Kunst, Managing Director, Cleo CapitalThis book provides anyone in the startup world with valuable guidance on how to build mental strength to overcome any challenge--big or small. There are several detailed examples on problems that founders commonly face and specific techniques on how to mentally move past these issues quickly and regain momentum.--Rachel Wexler, Angel Investor and Co-Founder of Black IrisThose entrepreneurs who come out on top leverage superhuman mental agility, immense resilience, and incredible resolve to combat constant waves of anxiety. They're also constantly seeking tactical guidance for execution. Mona, a successful entrepreneur herself, not only presents viable options to the daily operating challenges, but also asks the insightful questions one hadn't thought of to begin with. Useful perspective is hard to come by. As an operator and investor, I'll be re-reading Startups And Downs again and again.--Julie Zhang, Senior Associate, BetaworksMona Bijoor provides a useful guide to survive the rollercoaster that is startup life. By having a purpose-driven mindset and by learning from those entrepreneurs who have faced many of the common challenges, Founders can successfully accelerate their business models with this book.--Pialy Aditya, CSO, Republic Read more About the Author Mona Bijoor is a partner at King Circle Capital LLC, an investment firm, where she has holdings in real estate, franchises, start-ups, and online businesses. Mona is also the founder of JOOR, the premier online global B2B marketplace for wholesale buying that directly connects brands and retailers.Mona�s experience as a brand consultant for the fashion industry and within buying departments for global retailers inspired her to create JOOR in 2010 to solve some of the incredible challenges and time constraints she encountered during her career. By 2016, she had grown the company to process over $10 billion in gross merchandise value. Based in New York City, Mona expanded to offices in Los Angeles, London, Paris, Milan, Sydney, and Melbourne, increasing the team to one hundred employees worldwide. Clients include Neiman Marcus, Harrods, Michael Kors, and Kate Spade. While at JOOR, Mona was recognized by Crain�s 40 under 40 and Wharton�s 40 under 40, as well as receiving the Big Apple Entrepreneur of the Year Award. She is a frequent contributor to TechCrunch, Entrepreneur, and HuffPost.Mona earned a BA from the University of Pennsylvania and an MBA from the Wharton School of Business. She currently lives in Brooklyn with her husband and two daughters. Read more
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