(READ) The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye
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From the Author This Book Makes You Money�Right From The StartPeople want practical information they can use IMMEDIATELY to open doors, develop relationships, and make more money.�That's why I put this checklist right in the beginning of The 60 Second Sale book. The list contains 25 things you can do to immediately increase sales.�Here they are:25 Actionable Items from The 60 Second Sale1). Three guidelines for connecting with people in 60 seconds - Chapter 12). Script for starting a relationship-based sales conversation - Chapter 23). Relationship Report Card: A forecasting tool to predict your financial future - Chapter 24). Memory jogger with seven categories of people who can expand your natural network - Chapter 25). Email, direct mail, telephone and voice mail scripts to initiate contact with people with whom you've lost touch - Chapter 36). Template for content calendar to be used for email and print newsletters as well as website content - Chapter 37). Interview questions to help you identify your ideal client, ideal message, and ideal way to deliver that message - Chapter 48). Seven-step guide to creating an engagement device called a 'Honeypot' designed to get people to reach out to you to start a relationship - Chapter 59). Eleven-step process for attracting new clients through public speaking - Chapter 610). Five-step guide to creating articles that will help you connect with new clients through publishing - Chapter 711). Four types of content you must have on your website and how to use them - Chapter 812). Five formulas for great advertising headlines and great email subject lines - Chapter 1013). Six steps for writing an advertisement that motivates people to call you - Chapter 1014). Five types of testimonials and how to get them from your clients' every time you ask - Chapter 1015). Script for starting a conversation at a networking event - Chapter 11�16). Five-step process for follow-up after an introduction at a networking event - Chapter 1117). Script for an email introduction between two of your contacts - Chapter 1118). Guide to selecting appropriate networking groups - Chapter 1119). Five steps to making networking groups more productive - Chapter 1120). The step-by-step process for qualifying new clients and making sure they can pay - Chapter 1221). The qualifying script that will change your business forever - Chapter 12�22). The five things that you must include in an orientation packet to pre-sell your client - Chapter 1223). Three ways to communicate the value you provide to your client - Chapter 1324). Two sample proposal templates offering options to insure you get a 'yes' every time - Chapter 13��25). A checklist for starting an action-oriented sales program today - Chapter 14Buy the book today.��Look at this list and pick something you want to do.��Take action.��Make money.��Repeat.��You don't have to read an entire book to get a great return on your investment from it. Read more From the Inside Flap Traditional sales techniques such as cold calling or pushing your way into an office or a living room create an atmosphere of negativity that must be overcome before it's possible to close a deal. These outdated sales gimmicks destroy relationships right from the first minute. Salespeople need to abandon yesterday's tired and ineffective tactics. The 60 Second Sale is a turnkey system for building profitable, lifelong relationships. Whether you work with affluent consumers or sell to senior executives in FORTUNE 500 companies, this step-by-step guide will help you open doors, build relationships, and make more money in a way that leverages your natural strengths. You get to be yourself and build your business. Business relationships are built one minute at a time. From introduction to agreement, every 60 seconds you have an opportunity to strengthen your relationship or destroy it. Isn't it time you started leveraging your expertise, demonstrating your value, and building trust with your clients? When you do, they buy into who you are and how you can help them � right from the first minute. Once you adopt the 60 Second Sales System, you will have the ability to target your ideal client, control how you approach them, and position yourself as a reliable and helpful expert. Dave Lorenzo has written the hands-on guide to help you create a high-value opportunity, right now, close deals quickly, and grow relationships into multi-million-dollar business opportunities. Read more From the Back Cover THE ULTIMATE SYSTEM FOR OPENING DOORS, BUILDING RELATIONSHIPS, AND MAKING MORE MONEY 'This is a powerful, practical book based on years of experience that will enable you to make more sales, earn more money, and enjoy greater success than ever before!' �BRIAN TRACY, sales teacher, trainer, expert and author of The Psychology of Selling, more than 1,000,000 copies sold in 39 languages 'All things being equal relationships win. All things being unequal, relationships still win. Read The 60 Second Sale and learn how to make all things unequal and build a competitive advantage.' �ANTHONY IANNARINO, author of The Lost Art of Closing: Winning the 10 Commitments That Drive Sales 'The 60 Second Sale shows you how to get inside the mind of the buyer, keep their needs front and center, and help them become more successful. This makes you their natural choice. It's brilliant!' �MARK ROBERGE, senior lecturer, Harvard Business School, author, The Sales Acceleration Formula 'Mastering the complex sale requires making an emotional connection, understanding your client, and deepening client relationships based on trust and mutual respect. Dave Lorenzo's book is a step-by-step guide to those critical conversations enabling you to connect with clients for life!' �JEFF THULL, author of Mastering the Complex Sale, CEO, Prime Resource Group 'The 60 Second Sale is a field manual for anyone who wants to connect with prospects and develop deep profitable relationships with clients � FAST!' �JEB BLOUNT, author of Sales EQ, CEO of Sales Gravy Read more About the Author DAVE LORENZO is an author, professional speaker, and business strategy consultant. Dave does three things: He works with business leaders to develop sales strategy and drive revenue growth. He develops and delivers speeches and training programs that increase sales. He coaches entrepreneurs, sales executives, and professionals on relationship-based sales strategy. Dave received his MBA from Pace University. He also holds a Masters' of Science in Strategic Communications from Columbia University in New York City. Read more
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